PENINGKATAN LITERASI DIGITAL BAGI CALON ALUMNI STIE SBI MELALUI PEMBEKALAN PELUANG KARIER DIGITAL MARKETING

Abstract

This community service activity was conducted in the form of a briefing session for prospective alumni of the Sekolah Tinggi Ilmu Ekonomi (STIE) SBI Yogyakarta who will graduate in December 2025. The activity was held on Saturday, November 8, 2025, at Hotel New Saphir Yogyakarta with the theme “Enhancing Digital Literacy to Prepare for the Future after Graduation from STIE SBI.” The material presented was titled “Digital Marketing Career Opportunities for Fresh Graduates.”

The purpose of this activity was to increase the understanding of prospective alumni regarding the importance of digital literacy and to introduce various career opportunities in the field of digital marketing, which has been rapidly developing in the digital economy era. The methods used in this activity included lectures, interactive discussions, and simple practical demonstrations on the utilization of digital media in marketing activities.

The results of the activity indicate that participants gained a broader understanding of the development of the digital-based job market, the various types of professions in digital marketing, and the skills that need to be prepared by fresh graduates in order to compete in the labor market. This activity is expected to improve the readiness of STIE SBI graduates in facing the challenges of the professional world and to encourage them to utilize digital technology as a means for career development as well as entrepreneurship.